Posts featuring Jill Stanewick

Name-review-01

Assessing the Viability of Company Brand Names

Names are trademarks. Trademarks are intellectual property. Property is, well… property. And as most of us learned in...
By Jill Stanewick ●Naming
June 9th, 2015
Name-review-01

Developing Company Names: Quantity & Quality Are Key

“To get quality and quantity, you have to commit blocks of time to naming.” You’ve got your naming strategy, your...
By Jill Stanewick ●Naming
June 8th, 2015