Posts featuring Scott Milano

The State of Brand Naming in 2025

If 2024 was the year of restraint, 2025 was the year names got loud again. From AI model drops to corporate...
By Scott Milano
November 11th, 2025

New Guide: Brand Name Launch Checklist

Launching a new name is one of the most thrilling and nerve-racking moments in a brand’s journey. Before you make it...
By Scott Milano ●Naming
October 27th, 2025

In the News: Tanj Talks Product Naming in Branders Magazine

I’m excited to share my latest piece in Branders Magazine, where I break down why a strong product name is one of the...
By Scott Milano ●Press ● Naming
August 8th, 2025

Just Launched: Philosophy of Naming Guides

Great names shape perception, tell stories, and fuel connection—and yet their power often hides in plain sight....
By Scott Milano
June 25th, 2025

In the News: Tanj on AI & Naming in Branders Magazine

I'm excited to share that I had the pleasure of being featured in the latest issue of Branders Magazine! The...
By Scott Milano ●News ● Press ● Naming
April 9th, 2025

Leveraging AI for Naming: When It Makes Sense and When It Doesn’t

AI has revolutionized many aspects of branding and marketing, including naming. For companies juggling multiple...
By Scott Milano ●Naming
December 23rd, 2024

Why B2C Companies Shouldn’t Rely Solely on AI for High-Profile Brand Name Launches

In the age of AI, it’s tempting to turn to machines for everything—including brand naming. Tools like ChatGPT and...
By Scott Milano ●Naming
December 16th, 2024

Why B2B Companies Shouldnt Rely Solely on AI for High-Profile Brand Name Launches

In the world of B2B, the stakes for naming a new brand or product couldn’t be higher. A compelling name does more...
By Scott Milano
December 9th, 2024

Brand Names and Their Role in American Culture in 2025

In the 2020s, brand names are cultural powerhouses. More than identifiers, they embody values, aspirations, and...
By Scott Milano ●Naming ● Branding
December 6th, 2024